DisplayIf you asked someone to picture a digital (or online) advertisement, chances are they would picture a display ad. These ads most closely resemble the print advertisements that appear in magazines and newspapers, typically rectangular or square. They use text, images, videos or a combination of those to market a product or service.
Banner ads, which appear at the top of a webpage, are a common form of display ads. They generate high visibility for an advertiser and serve an essential purpose in any campaign. Display ads may also appear elsewhere on a page. There are a few different types of display ads, all of which can be created and placed by the team at LEE ENTERPRISES, POWERED BY AMPLIFIED DIGITAL AND BRAND AVE. STUDIOS. They will deliver the desired message wherever the audience consumes our content, on any screen size.
Personalized and remarketing ads use data that’s been collected about customers, such as the pages they have visited on your website or a demonstrated interest in your market based on their internet and search practices, to send them ads that are specifically targeted at them. These types of display ads are an excellent way to market to customers who have already demonstrated an interest in your brand, product or service.
Contextually targeted ads are ads that are placed on websites based on similarities between the ad and the site. For example, if you’re selling hiking gear, a contextually targeted ad might be placed on an outdoor magazine’s website. Or if your services are location-specific, the ad can be placed in a local publication. The topic and keywords included in the display ad, location preferences and the theme and focus of the host website all play a role in determining the placement of contextually targeted ads.
Site-placed ads are just as they sound; no advanced analytics necessary, these ads are placed on the websites of your choice.Display ads can be incredibly beneficial to every campaign. Some of these benefits include:
- Increased visibility among customers that keeps your brand top of mind
- A fast, clear way to convey your message and reach a wide range of customers
- A simple, flexible format that can be adapted and reused for different placements
- Typically less expensive than other more complicated and involved types of ads
For more information on how LEE ENTERPRISES, POWERED BY AMPLIFIED DIGITAL AND BRAND AVE. STUDIOS can help you create and place effective display ads, click here.